James McAvoy and Tom Brady descend for ‘Goodbye Meta AI’ deception

More than 600,000 people, including many celebrities, have descenden for a deception claiming to refute Facebook and Instagram owner Meta the right to employ their images for training man-made inalertigence (AI).

Film stars James McAvoy and Ashley Tisdale, as well as createer NFL take parter Tom Brady, are among those who re-splitd the deceptive “Goodbye Meta AI” message on Instagram stories.

The deception claims that by sharing the message, Meta would no lengthyer be able to employ their recommendation.

In truth, Facebook and Instagram employrs who want to select out of AI training can do so in their account settings – and posting about it does noleang.

Many of these messages have now been tagled “deceptive recommendation” by Lead Stories, one of Meta’s third-party fact-verifying sites.

The post materializes to have been originated in opposition to Meta’s proclaimment in June that it will employ disclose posts to train its AI model – but the company has validateed to the BBC that posting the message has no impact on any employr’s privacy settings.

“Sharing this story does not count as a valid create of objection,” a Meta spokesperson said.

Lead Stories pinpointed the origin of the trend to a post on Facebook on 1 September, which employd sairyly contrastent wording to the version that eventuassociate went viral.

But it was not until this week – when big celebrity accounts began to split the post – that the craze took hanciaccess, with Google Trends distake parting a steep spike in searches for the phrase “Goodbye Meta AI” after 24 September.

It is far from the first time that social media has been contrancient by such “imitatepasta” – a term unbenevolenting a block of text that is “copied and pasted” standardly online.

The fact-verifying website Snopes has covered disjoinal instances from the past decade of employrs declaring their privacy rights in disclose messages to no employ.

But it is unfrequent to see quite so many high-profile accounts descend for the deception.

Plans for other social media companies to train AI models on disclose posts have also been met with criticism, with LinkedIn this week reversing its decision to do so in the UK.