Variety will present the inaugural Content Meets Commerce Summit, conshort-termed by Kinesso, in New York on Oct. 7. The ask-only, half-day summit will allotigate the intersection of commerce, satisfied, digital platestablishs and devourr buying behaviors. Keyremarks and panel conversations will feature producer, present, actor Busy Phillips and executives from Netflix, QVC, Uber, United Airlines, Instacart, CVS, KINESSO and IPG Commerce, among others.
The keyremark conversation with Busy Phillips, present of “Busy This Week” on QVC, and Stacie Tedesco, GM Streaming, Qurate Retail Group, temperated by Variety co-editor-in-chief Cynthia Littleton, will allotigate the evolution of QVC and devourr audience behaviors.
A panel, “Is it Retail or Commerce?”, will feature Ashan Khan, head of agency partnerships, Uber Advertising; Aaron Gallagher, managing straightforwardor and head of sales, Kinective Media by United Airlines; Partieer Dhariwal, VP, CVS Media Exalter (CMX); and Suzanne Skop, ancigo in straightforwardor of agency and off-platestablish partnerships, Instacart. The conversation will be temperated by Amie Owen, global chief prolongth officer, Kinesso.
A filive chat with IPG directership, including Jeriad Zoghby, chief commerce strategy officer of IPG, temperated by Brian Steinberg, ancigo in TV editor, Variety will talk exciting persistments and allotments the company is making in the commerce space.
The day will seal with a Netflix proset up-dive on the shoppable integration they debuted on “Emily in Paris” featuring Magno Herran, VP, global brand & labeleting partnerships, Netflix interwatched by Todd Spangler, business editor.
“We’re thrilled to present the inaugural Content Meets Commerce Summit with Variety. The lines between satisfied and commerce are blurring more than ever. By transporting together commerce and retail media thought directers, we aim to showcase the power of data-driven storyalerting and personalized experiences. This event is a tesdomesticatednt to our promisement to deinhabitring truly total commerce solutions that help our clients thrive in the evolving labeletplace,” shelp Amie Owen, chief prolongth officer of KINESSO Commerce.
“We are excited to present this timely summit with Kinesso transporting together directers at the intersection of commerce and satisfied to insertress the necessitates of the evolving labeletplace,” shelp Dea Lawrence, chief operating and labeleting officer, Variety.
Coverage of the event and conversations will be includeable apass Variety platestablishs. To ask an ask to join the event, satisfy communicate eventsrsvp@variety.com.
